Why do you need to have a client acquisition strategy if you are a personal trainer?...
If you are a personal trainer, nutritionist, Yoga or Crossfit instructor (in short, fitness professional)... You should know everything that we will tell you below.
In this article, we will give you the Main Reasons Why, especially a personal trainer, should Have a well-defined sales strategy In order to be able, later, Design That Sales Funnel or of conversion that we will teach you in this post.
One of the Things that have accelerated with COVID-19 It has been the arrival of fitness platforms. And, although you may think otherwise, this has been good for the personal trainer and for those athletes who wanted to continue training. Let's just say it was the perfect boost for combine offline with online.
And that is the case, in order to survive in a market as changing and competitive as this one, you need to be a DIFFERENT personal trainer who can provide VALUE.
We know... you've read and heard this everywhere. But it's just that it's real!
Look, the key is to start Digitize your business Of training Stop Later Search for that specific segment or niche in the sector, where perfectly YOU can help.
Toni Camí, founder of Digital Vitamins, trainer and online business mentor, shared with us in the training webinar we held on August 31, all his methodology and secrets for create an effective sales strategy that allows you to become a customer magnet as a personal trainer.
Let's see her!
First, ask yourself these 3 questions
- Who are you helping? - You must answer this question based on profile of your ideal customer (buyer persona), that is, that person with a specific problem or need that you know that you, with your knowledge and experience in the subject, are the one to help him.
- How do you help him? - What service or content will you offer him to lead him to that transformation he wants or needs.
- How do you help him? - How you will deliver that service or solution you offer to them.
Define your objectives
Once you have the answers well defined, you will have to define the both general and specific objectives of your conversion funnel or sales funnel. That is, ask yourself what do you really want to achieve? and answer specifically (with facts and/or figures) .** Remember, they must be measurable, quantifiable and, above all, attainable objectives.Here are some examples:
- Improve online sales by 10% in the next 3 months.
- Reach 1,000 quarterly followers on Social Networks.
- Sell 50 training packs + nutritional plan from our online store, in one year.
Now, with the identification of your type of customer, the services or products you will offer them and your well-determined general and specific objectives, it's time to move to the next level...
Create your sales funnel!
To proceed with the creation of your conversion funnel, we recommend working on personal relationships, that is, trying to address a specific type of customer directly and not all at the same time. When you generate a personal relationship, one to one, the sale is much easier. This method that we will teach you (the one mentioned in the previous paragraph) can be slow to work with, but its results are much better than a cold and direct sale.
Let's get started!
Step 1 - Generate content that provides value and arouses the curiosity of your customers
For this first step, all you need is a mobile phone with a good camera and a series of applications or platforms to help you give it the touch you need, that is, you don't need to invest money to start creating content.And what exactly can you do?
- Take photos with your mobile phone and edit them with the system's own editor (in the case of Apple, your editing studio is very good)
- Record videos and edit them with INSHOT
- Generate cool infographics and designs with CANVA
Step 2 - Build community
Remember that certain content doesn't interest everyone equally, so it's best to group your customers by type of community. In fact, one thing that works a lot is segmenting by behavior. Some tools you can use to get started, for free, are:
- Telegram
Step 3 - Generate conversation
Talking to your audience is very important to keep the relationship stable (like everything in life). Especially when it comes to communicating to them exclusively, those issues that make them feel unique and prioritized. For example: What's new in the training platform you're using.For this step, you won't need tools that are very different from those mentioned in the previous phase:
- You can use the Email (whose subscribers arrive through a form that you place visibly on your website, landing page or social networks).
- Direct messages in Instagram.
- Or continue with WhatsApp if it's one of the tools that make you feel more comfortable or comfortable.
Step 4 - Generate conversion
This is the most technical part and perhaps the most complex, since that's when it's time to close the sale. For this phase you'll need slightly more complex tools, especially since you'll have to develop so-called “landing pages” or landing pages Who has a Sales Funnel:
- Registration landing page, where you ask him for some personal data such as his name and email.
- Thank you landing page for subscribing or even, Confirmation of the data provided in the previous step.
- Landing page with the content that you want me to see, either a video, an infographic or, for example, a webinar that you are going to do.
The mentioned pages are designed with page builders and then we'll teach you 4 tools that may be useful to you:
- Elementor
- Leadpages
- Click funnels
- FunnelerPro
Another essential tool for this last phase is the email marketing, which basically consists of sending emails to a database or contacts, such as your potential customers.
5 email marketing tools that we recommend:
- ActiveCampaign
- Mailchimp
- Mailify
- Benchmark
- MailerLite
And if you've been left wanting to see examples of sales funnels for your fitness business, Do not hesitate to see the webinar we conducted with Toni Camí.With the tools mentioned above and their free tests, in addition to all the information we have shared in this article, you will realize that you will not need to invest anything to start or move forward with your online training business, today.Try for FREE any of our plans for 30 days, you don't need to register your credit card.Harbiz, the platform for personal trainers.
