Learn how to choose the best Hashtags on Instagram for your fitness business
Currently, hashtags are the main protagonists of every piece of content we publish on Instagram. In fact, they are an excellent tool to reach more people organically (and not for a fee), but of course, you have to learn to use them and, above all, know how to incorporate them into the communication strategy of your fitness business. Today we'll tell you what they are, what they are for and the keys to using the best hashtags on Instagram for your fitness business. So if you are a personal trainer, physiotherapist, yoga instructor, crossfit, pilates or nutritionist, this article will interest you. Let's go!
What are hashtags?
These are keywords or phrases that begin with the # sign, and that do not have spaces or special characters. Hashtags on Instagram work like links and their main purpose is to categorize content.
What are hashtags used for on Instagram
The main objective of a Hashtag on Instagram, as we mentioned in the previous point, is to be able to promote any type of content, service, product, event or news. However, it also serves to achieve a greater reach of your brand, increase its presence and make it easier for users to find or search for specific content. In fact, this last point is the main objective of Instagram with this tool, since it seeks to improve and facilitate the experience of its users while using the platform. Hashtags have a great advantage for you as a fitness and health professional, and that is, basically, they allow you to find users related to your type of content and business, so that you can create or design posts that really respond to what these people need (but they don't know it yet).
How to create a hashtag on Instagram adapted to your fitness business?
Hashtags are used to recognize the topic of your post. When you define them, make sure they are related to what you are communicating. When you sit down to formulate your hashtags, ask yourself what people are looking for. You can type a hashtag that you have in mind in the search bar of the “explore” section to give you an idea of how common it is and how many posts there are with that word. If the number of posts with the same word is large, then you will know that there are many people looking for or interacting with that type of content, although beware! , it can also mean that part of your direct competition is present, which can be positive if you are looking to impact your target audience or potential customers with powerful content, or negative, because the space is saturated with content from your competition, users may ignore your content. In conclusion, you should analyze very well the words you are going to use in your hashtags based on the above, in order to gain positioning in any of the spaces (hashtags) of the fitness sector.
Now let's look at the main types of Instagram hashtags:
- branded: the name of your brand, service, product, slogan or key concept. They should be simple, original and easy to remember.
- From sector: these are the ones with the most competition. Add just 1 or 2 per post and select them carefully.
- From community: These hashtags connect a few users with common interests. They are very useful for getting followers in an organic way. To find them, find out what hashtags your followers or related accounts are using.
- Of content: These are the ones that correspond to the user's searches. Try to put yourself in the shoes of your users and think about the possible words they would use to find your content.
- From the campaign: These are specific hashtags for a communication action or a specific event that you have launched on a specific basis. They'll help you generate “noise”, connect with new users and increase the chances of them discovering your fitness account.
A few final tips for selecting your Instagram hashtags:
- Find a balance between more general hashtags and those of small groups of users.
- Look for the hashtags that are trending that week (only those that are related to your account and your target audience) and use them in your posts, but without losing your brand identity.
- It combines different types of hashtags but in a balanced way.
2 tips for finding the right Instagram hashtags for your fitness business
1- Search for Instagram accounts related to yours and note what hashtags they normally use (usually in their posts). You can search for them in the accounts of your nearby competitors, fitness influencers, communities related to the fitness world or simply those that your followers follow (take a moment to enter their profiles, in “followed”, and take note of those accounts).2- Use Instagram's own “insights” (statistics) to analyze how the hashtags you have used in your last posts have been doing and see which ones have been working the best.
How many hashtags should I write per post?
The typical question... To begin with, you have to take into account the limits of Instagram, which are 30 hashtags for each post and 10 for each story. Even so, there is no key number of hashtags to succeed, in fact, until very recently most people thought that the more, the better, but currently it is believed that between 2 and 5 are enough, because many people have verified it with their own accounts. In order not to get involved and that you know how to choose the number wisely, we will analyze the situation. Adding more hashtags helps you increase your visibility. OK, but remember that if you pass by or use hashtags that have nothing to do with your content, you run the risk of users identifying your post as spam. And what is clear is that adding hashtags that are not related to your post doesn't help at all. In conclusion, the best thing is to analyze your account and do tests to see what works best for you.
Finally, make your hashtags eye-catching, but above all, easy to read
Believe us, you'll get better results with your hashtags if they're easy to read and find! In fact, since people will be reading your hashtags from their phone, we recommend that you make sure they're simple to read at a glance and to check that you don't lose the meaning of what you want to say with your hashtags. Also remember to apply creativity, that is, create hashtags that reflect or mention your brand, campaign or event and use them in almost all your posts, this will help users find content unique to your business. But! CAREFUL! Don't let the originality get out of hand
, don't create so many hashtags that aren't relevant to user searches, what you would achieve in this case is to take your content (which I'm sure is great) to a void of no return.One last tip: the shorter your hashtag, the easier it will be to remember it.And so far the article on what hashtags are and how to use them on Instagram if you are a fitness professional, we hope it has been very useful to you! Ah, wait! Remember that you can start being part of Harbiz, the #1 platform for fitness and health professionals. Start managing your fitness business without complications or setbacks, in one click!?
